We thank you for taking a moment to review our Welcome Letter including Facts & Stats, Demographics, Associations, Press, Marketing and Testimonials. We hope you will consider our services and will soon be attracting our enthusiastic spa-going audience to your spa. In fact, 34% of spa-addicts visit a spa at least 1x per month, and 10% go 2x+ a month! 57% are planning a spa vacation now! (Source: Demographic Survey Q1 ’04)

At Spa-Addicts.com, our mission is to encourage a realistic, easily attainable “spa lifestyle” - one filled with frequent spa visits to luxurious day and/or medical spas, plus memorable spa getaways. We showcase detailed information on our featured spa partners, as well as financial incentives (such as add-ons, upgrades or discounts) to encourage immediate bookings and push new clientele to our partners. Through our unique and rewarding approach, we have attracted both spa newcomers and connoisseurs alike.

Why do we prefer the savvy and even entertaining approach to presenting spas versus a traditional format?

The environment and presentation of a magazine attracts a certain type of clientele, and so similarly does a website. Our presenting lavish spa treatment specials, comprehensive menus of spa services and detailed spa information in a upscale yet fun, user-friendly environment has enabled us to attract the "Sex & The City" audience of spa-goers. This desirable, powerful female clientele has the discretionary income to purchase large-ticket items, yet is smart and savvy enough to seek value and make smart financial decisions. This is why Spa-Addicts.com has attracted such a selective clientele: it is the only website that offers one the chance for "affordable" spa-going without sacrificing one's sense of luxurious pampering.

Growing more quickly every hour of every day, the internet is now attracting over 93,000,000 people searching online for information, products or services. No competitive or serious business can afford to overlook online marketing partnerships. But you already know the importance of online marketing, or you wouldn’t be considering our services!

FACTS & STATS:

Spa-Addicts.com launched in NYC in January, 2003, with 3,000 page views and has reached 200,000 monthly page views in May, 2004 - an incredible accomplishment in just over one year!

Due to emails from spa-goers across the US, Spa-Addicts.com launched the National Spa & Resort Directory in January, 2004, and now lists over 100 spas and exclusive spa specials in 22 states.

Red Hot Specials are offered in select major markets only, with these areas expanding to Atlanta, LA, San Diego and the states of CA, NJ and NY. Spas in other areas can join the Spa Directory (Day Spas & Medical Spas) or Resort Spa Directory

Spa-Addicts.com is listed on more than 300 Search Engines and purchases top placements on over 70 search engines - including the top search engines: Google, MSN, Yahoo and AOL

Registration is not required to use our services or respond to our spa partners, however registrations for the site and newsletters increases 8 - 10% monthly with less than 1% unsubscriber rate (per Constant Contact)

The website's average time per visitor session is 3:40. This is very strong and shows great attentiveness to the SPA'S INFORMATION, since this is our entire site content. Most visitors quickly "browse" for info they're seeking, so this is very compelling when typically time in "seconds" is the standard.

DEMOGRAPHICS:

Information on our audience: 97% of spa-addicts are female, 39% are in their 20's, 34% in their 30's, 15% in their 40's, and 8% in their 50's (Source: Demographic Survey Q1 '04)

When it comes to frequency, 97% would visit spas more frequently with better prices or spa specials (we could have guessed that!!)

In fact, 10% are going to spas 2x a month or more, 34% at least 1x each month, 29% once every 3 months, and 20% are going to spas 1x every 6 months. This represents the most desirable spa-going clientele. (Source: Demographic Survey Q1 '04)

Popular treatments: 89% seek Massages, 78% seek Facials,57% seek Manicures, 51% seek Body Wraps & Scrubs, 36% seek Waxing, 24% seek Cellulite Treatments, 8% seek Other treatments such as Bronzing and Laser Hair Removal(Source: Demographic Survey Q1 '04)

AFFILIATIONS, PRESS, MARKETING:

Johnson & Johnson and Spa-Addicts.com co-hosted the National "Share the Strength Spa Program," with the Olympian Suzy Favor Hamilton serving as spokesperson during Women's Health Month (MAY, 2004). This involved a large event attracting 2,500 women in Bryant Park, NYC, plus a national campaign to educate osteoporosis awareness and underscore how spa treatments are an integral part of women's health. Plus, over 80 member spa-addicts spa partners participated in an optional sampling program, which allowed these spas to demonstrate their commitment to women's health issues in their own communities.

Spa-Addicts.com is a proud member of The Day Spa Association

Recognized for its unique approach and valuable services, Spa-Addicts.com has been covered in the press - a big accomplishment in such a short time period. Includes leading publications American Spa Magazine, DAYSPA, Time Out NY, NY Daily News, Boulevard Magazine,iVillage.com, Lucire Worldwide Fasion, The Beauty Newsletter, Dancer Magazine, Healing Spas & Lifestlyes, regional TV talk shows and News

Marketing includes direct marketing through American Express, targeted upscale lifestyle publications including Hollywood Reporter, LA Weekly, Boulevard Magazine, New Image, among others, online placements through major metro popular sites including Citysearch, LA.com, San Diego Online, Daily Candy,etc., plus targeted placements on Google, MSN, AOL, Yahoo, Lycos, Ask Jeeves, and other first, second and third tier search engines, plus targeted guerilla marketing efforts employing street teams and upscale collateral distribution in key hot spots across major markets in the US.

TESTIMONIALS FROM SPA PARTNERS:

"We had 5 bookings for our special in the first two weeks of being on the site." James Windrow, Director of Internet Marketing, CANYON RANCH

"It's been consistently performing as one of the best partnerships we've had. We've frequently received over 20 clients per month." Stacy Magruder, Mezzanine Spa at the Soho Integrative Health Center, NYC

“We’ve been really happy with our results. We've attracted new clients very cost-effectively. It’s been a solid return of my investment.” Mark Chatow, Massage Therapy Center, LA

“Spa-Addicts.com has kept our spa busy with bookings!” Chat Steinwald, Brentwood Retreat, Santa Monica

“Spa-Addicts has been GREAT for us. It has really enhanced our visibility to a wonderful and VERY RESPONSIVE audience.” Maggie Leigh, Maximus Spa and Salon, NYC

“This website has offered the most successful response we've seen to date. We have often received an average of 10 calls a day, and we just love it.” Larisa Miron, co-owner of Spa 5, Fort Lee, NJ

“One of the most effective advertising mediums we’ve used and the single most successful website without a doubt. Though consumers may call about the specials initially, they opt to purchase full service items frequently!” Rae Crosson, Spa Directory of Carapan, NYC

“People really love the site, and the people who come into our spa couldn’t be more qualified, often booking more treatments before they've left.” Kaitlyn Contanch, Ella Bache, NYC

“We have been more than pleased with the results we've seen. The cost to participate is a drop in the bucket compared to the return we have gotten. I highly recommend participating to others.” Angela Caponi, Juva Medi-Spa, NYC

"With my gold listing, I was called within days to book an appointment for a couple celebrating their anniversary. Because we were so easily found on the internet, the couple actually drove about 20 minutes to come to our spa, rather than finding one 5 minutes from their house. Thanks, Spa-Addicts!" Leisa Ruiz, owner, Pura Vida Day Spa

You think the spa owners like us? Just think about the spa-addicts who find the spas and book such great services!!! Check out our fan mail!

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We hope you'll consider joining us ASAP! We look forward to hearing from you. Email sales@spa-addicts.com or call 1.866.HAV.2.SPA (428.2772) and ask for Sales.