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Make the Most of Your Spa Experience
March, 2006

Based on the belief that spa visits should be more than just an occasional splurge, Spa-Addicts.com aims—through special offers, packages, and discounts— to make spa treatments affordable to more women, and without sacrificing luxury.
Spa-Addicts.com founder Mary Blackmon launched her site in January 2003 after a 14-year career as an advertising and marketing executive. Health.com recently asked Mary about current trends in the spa industry, and for her insight on how to make the most of your spa experience.

Health.com: What would you consider to be the typical profile of a spa visitor these days?
MB: At one time, the typical spa visitor was considered “wealthy,” as spas were considered luxurious and for the elite. While they’re still luxurious, spas are embracing more of the populace now, addressing wellness and health concerns as well as beautification. However, only 33 percent of the U.S. population has even visited a spa, according to the 2006 Spa-Addicts.com/Harris Interactive Poll Survey. Of that 33 percent, people seeking pampering and relaxation still outnumber those seeking wellness treatments and weight control.

What are some of the current trends you’re witnessing in the spa industry?
More medical spa treatments with anti-aging focus, more organic treatments, even vinotherapy. Plus, with advances in technology, there are new ways to improve skin’s vitality and youthfulness, by penetrating the skin more deeply with wonderfully rich and beneficial ingredients.

What should people expect from their spa visit?
A new outlook on healthy living, pampering, gourmet spa cuisine, weight loss and toning, fabulous spa treatments, inspiring activities, and a focus on fitness—at whatever level you may be. And the best surprise? New friends that could last a lifetime.

What should consumers ask the spa representative on the phone or via e-mail before they book a trip?
A “resort” spa may be a spa in a beautiful hotel or resort, which is very different from a “destination” spa, which incorporates many wellness, fitness and nutritional aspects into your routine. If you’re going to a “destination spa,” then your routine will be more regimented—a fully focused, healthy approach to living. You can expect meals to be included at a “destination spa,” but you should ask if classes—fitness, health, nutrition, stress management, etc.—are extra. And be sure to ask which spa treatments are included. If you’re going to a resort, ask which spa amenities are included, if any.

Do spas typically offer package deals, or is it more common to book a night at a spa, then choose from an a la carte menu of spa services? If both are offered, which is more economical?
Spas typically offer package deals, and those are usually very good deals. Most destination spas require that you book a number of nights, as their restorative programs require a certain amount of time. Spa services are typically a la carte and not included unless mentioned in the package description. Resort spas are a different story; they’re usually available per day. Spa treatments are typically a la carte, but you may want ask if any packages are offered. Taxes and gratuities are not included.

Let’s talk about spa etiquette. Are spa therapists and technicians required to disclose up front whether the customer will face additional charges for "add ons," the offer of extra services, such as a paraffin treatment during a manicure? If you find out about the additional fee only when you go to pay your bill, do you as a consumer have any recourse?
To be professional as well as courteous, they should tell you about the extra fees when proposing the service. Regardless, however, the client should ask if there is an additional cost when offered an add-on. Add-ons usually mean extra fees.

What would you consider to be a spa visitor’s bill of rights? Should you, for example, speak up during a massage if you’re too cold? If the therapist has a “wimpy” touch? If the therapist is talking too much?
The customer or client should definitely speak up and request a change to the touch, silence in the session, or anything you feel is amiss. Remember, you’re paying for a service, and it should be to your liking.

Are permanent lifestyle changes realistic to expect, or are spa visits meant more as a temporary escape?
You may just escape, or go to lectures and classes and start a real change. For example, stop smoking, work on your stress management, learn to eat better, jumpstart an exercise program, and become more in tune with your inner spirit. If you want to keep it up after returning home, take a trip to a day spa.

Copyright 2005 Health magazine. All rights reserved.

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